Practices what it preaches in terms of style. Your recently viewed items and featured recommendations
This book is a window into a good content design process, which makes me feel more comfortable with outsourcing the marketing I know is essential for my business.I was given this book as a leaving gift from my colleagues and realise that my approach to content creation and marketing is largely based on the principles of Content Design without even having read the book before! Because I do tell the story often of a content strategist who says, you know, âIâve given all these presentations, and leadership just don't care that itâs the right thing to do,â and my response of course is, âOf course they donât care! So we do do teaching, we do do education, we do do disruption journeys, so when you might be on a different channel but we need to get to you for whatever reason. Brilliant! Please try again The content is great - but really not aided by the layout - which makes it really hard to read. Strategic Writing for UX: Drive Engagement, Conversion, and Retention with Every Word Well designed content is as key to user experience as a well designed interaction. Welcome back. Please try againSorry, we failed to record your vote. Excellent primer for any contemporary product / content / design development.A nice little insightful and useful book that’s helped me become a better content writer.practicial and interesting - a book i will keep around to reference. There she created and developed content design as a discipline for GOV.UK. Honestly, it did. Please try againSorry, we failed to record your vote. Super practical steps and ideas that you can take directly into your writing practices/team. I'm a web content writer and editor, and this has become an important part of my professional library. Policy or legal rewrite 3. If you have anything to do with writing for the Internet, read this book. It makes it clear that a whole lot of work needs to happen before you get down to tackling the words on the screen. In doing so, they defined a new discipline: content design.At the core of content design are the needs of the users—and this means determining what your users want. Reviewed in the United Kingdom on September 18, 2018 There was an error retrieving your Wish Lists. This book explains content design with clarity, brevity and accuracy.
Thereâs a site called the Health Regulatory Authority, and a pharmaceutical company took them to court, so itâs a government organization, they took government to court because the site was so badly written that a high court judge went through every word and deemed it unlawful.
In order to navigate out of this carousel please use your heading shortcut key to navigate to the next or previous heading.Discover the secrets of a great User Experience and Intuitive Design: everything you need to know about UI and UX Design.Want to land your next (or first) UX job? So, yeah that was at project level, but others across government just couldnât wait. Sarah Richards spent 10 years working in digital government, ending as Head of Content Design for the UK’s Government Digital Service. Whereas copywriting and editorial, itâs very much down to the personâs skill in turning a good phrase, whereas content people have to have that data first before they can move.Then, we would take in search times, on page search times, and lots of site analytics if weâve got them. Whether showing us how to gain support from stakeholders, research user needs, or critique content without hurt feelings and huffy standoffs, Richards’s experience leading some of the largest, thorniest content projects around shines through”“Content design” is the label Sarah Richards gives to the art and science of creating content so people can use your service, buy your products, and validate your organization’s reason for existing. Writer writes 2. This angle of “content design” addresses that reality and gives a super helpful framework to what this discipline I think that most good writers in the ranks of content marketers, UX writers, technical writers, etc know that they’re much more than writers. Excellent book. Sarah is one of the brightest minds in content strategy today, and she generously shares her wisdom, so the rest of us can put these principles into practice. Start by marking “Content Design” as Want to Read: Strongly recommend!Probably the best book I've ever read about UX writing. You can just be perfectionist as you like to get it through for the users. Our first Content Design Academy. In this book, Sarah explains what “content design” really means, and tells you how to put those techniques into your organisation and your web project. Sarah now runs the Content Design Centre, training and consulting in content strategy and content design for organizations and governments around the world. One such leader is Sarah Richards. Then you can start reading Kindle books on your smartphone, tablet, or computer - no Kindle device required. Yes, you can design good content.
I have bought this fantastic book 8 times. In this book, Sarah explains what “content design” really means, and tells you how to put those techniques into your organisation and your web project.Great ideas for designing content but completely confused why you'd pick a controversial top like 'fracking' as a case study example. When you have a content team that is perhaps sitting with a certain templated content management system, if theyâve got thousands of pages of information to go through and itâs just the content team, then yes, writing user stories and things I think will be better because you can talk to the whole of your organization about what theyâre going to get, and you can run a whole organization off user stories if you want to.
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